https://www.brendyuyeda.com/about daily 0.75 2025-12-03 https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/5ef7ac21-826e-4f4e-bb71-bbaa5ad57bd2/000094540036+copy.JPG About - Make it stand out Outside of work, I run my small business, milkteaspace on Etsy, where I design fun, playful merchandise for popular games and characters. Let’s create something amazing together! https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/a7c79338-04e5-415c-92fa-2b894c3a2ba4/Untitled_Artwork.jpg About https://www.brendyuyeda.com/chatea-redesign daily 0.75 2024-11-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg ChaTea Redesign https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg ChaTea Redesign https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/b8438081-2d7c-4f9f-8709-760452d1c999/Mockup.png ChaTea Redesign https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/50e2edc4-00cf-4d58-828d-1d2c7a12d692/designprocess.png ChaTea Redesign https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/7a44179b-fe4f-4229-b35b-a751c77cb736/Untitled+presentation+%283%29.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/e50acbd7-1d0f-44cc-8f30-a90130c8572d/Screenshot_11.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/bbab2962-f080-47fa-8c5d-144c3dafc9a6/Jen_Persona.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/e3c26ccf-e99b-43cc-916c-e777eebb2d9c/IMG_0842.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/bd3e93db-4572-42a0-b4c9-8d2b7bd7ff79/chateasitemap.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/123f0e13-1b76-4671-877a-552feaec9d3f/ChaTea+User+Flow+Chart.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/8316276d-28da-4b94-8acf-fc9c6de36692/Screenshot_13.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/4bcb9af2-dc13-400f-a88b-0dc8032667b8/chateawireframes.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/ac9555cc-4bdf-4fa2-808b-117ab5df6225/desktopwireframe.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/9f0d3ceb-d30b-4ed9-a9d5-a73f6bdd8a08/cteaconceptfinalTRANS.png ChaTea Redesign - Make it stand out INITIAL LOGO https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/cc039fe7-dc6a-4f56-96c0-cbc73b6a5f30/Screenshot_14.png ChaTea Redesign - Make it stand out The Kanji was really important to keep in the iterations because the business is Taiwanese owned, and they wanted to combine traditional culture with modernity and comfort. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/02d862f5-a825-4c8d-95a9-cd8ea637f804/Untitled+presentation+%284%29.png ChaTea Redesign - Make it stand out The green swirl brush effect symbolizes tradition, I decided ultimately to go with a serif font because serif fonts give off a more traditional, friendly look rather than a sans-serif, modern, sleek and cold. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/72acbf36-3085-44ed-a097-c58ee01967e9/chateaillustnew.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/e25e633c-ec76-4e41-9a98-bb242111fa3b/chateaalt4.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/c2af2600-9baf-4f6b-81ce-688e9530d53f/unknown+%282%29.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/cd8c958b-b0f1-415a-8a29-597d4e44142f/UI+KIT.png ChaTea Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/4f4d63b3-3a84-47db-95b1-a7f18b41c78f/home.v.1.png ChaTea Redesign https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/00d71baf-4893-451e-a3b6-6e39089f12be/Desktop+-+1.png ChaTea Redesign https://www.brendyuyeda.com/lexically-app daily 0.75 2023-08-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Lexically - A Flashcard App https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Lexically - A Flashcard App https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/ead9336e-0d41-48f3-8501-520fc3ec44b4/REVISEDLexically_Banner.png Lexically - A Flashcard App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/a0a57c3d-c682-4cf3-8947-edaa2383fa7d/Recording+2023-07-18+at+17.10.14.gif https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/a42853e2-f063-41f4-9f7c-db4a2a4aa754/competitors_lexically.png Lexically - A Flashcard App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/640fb052-af67-4121-84a8-061f21b2077e/Screen+Shot+2023-07-18+at+4.03.24+PM.png Lexically - A Flashcard App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/62825cad-0731-4a15-af74-fb1de7bb1938/Screen+Shot+2023-07-06+at+2.20.48+PM.png Lexically - A Flashcard App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/6cc705fc-36b7-427b-a7f2-5f0916473b86/lexicallylofisketches.png Lexically - A Flashcard App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/c3d35772-07b0-4467-9860-ec0453061018/Screenshot+2023-08-23+at+2.35.54+PM.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/10ebfe41-354c-419c-9555-8dbfcb626951/50Lexically_flashcard_mockup.gif https://www.brendyuyeda.com/olive-mental-health-app daily 0.75 2024-03-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Olive - Your Mental Health Companion https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Olive - Your Mental Health Companion https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/960b00d1-7753-428a-9299-25660dd21aa2/Banner.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/60fa99fd-5324-42cc-b79e-ddbf2fdf4205/Screenshot+2024-02-26+at+10.02.27%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/81877a8f-6bad-4076-bddc-7c1f25039db8/Frame+2.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/7c514f3d-5047-4ee0-a285-620f56511176/Drew_Persona.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/2e843152-f410-42b6-8d31-0a57d6a92be8/Screenshot+2024-02-26+at+11.28.30%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/6eb16fbd-6599-4841-bb29-86d08bef8463/Screenshot+2024-02-26+at+11.13.28%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/052d4b59-f009-47cf-999e-539761f55cd0/Kerry_Persona.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/84a57127-5138-483a-8ead-699f03f3d58e/REVISEDInformationArchitecture_Olive+%282%29.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/4983ec24-6a51-4287-95a0-5365ab7693f3/Lofi_Sketches.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/05a8d6a3-82f2-41c1-9f18-49196cdd075f/midfi.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/6b431872-645d-4e74-a5c9-2a82a144ed5b/Mockup-1.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/5cc43209-3ac7-42e8-939c-70a555be3ae3/Check-in.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/52418ce2-2c44-4bf3-b5dd-1248de6a814e/Navigation.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/e3a400b3-87be-4f67-8ab9-3df6757da1a6/Journaling.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/b2b15c5f-2d35-4fa4-9dc9-b55fd3a0a206/UI+Elements.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/d777daa1-e1b4-47dc-a12e-1c965f1f3f49/Layouts.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/f1919ef6-973b-4c5d-ace4-f1445ee6411f/Colors.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/58220b10-961e-4e96-a298-289ecc5ffbf3/Logo.png https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/79b19405-e6f5-49ce-8742-4ea6fca7d31a/Typography.png https://www.brendyuyeda.com/summer-ebt-portal daily 0.75 2025-12-03 https://www.brendyuyeda.com/new-page daily 0.75 2025-12-03 https://www.brendyuyeda.com/new-page-1 daily 0.75 2025-12-03 https://www.brendyuyeda.com/work daily 1.0 2025-03-23 https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/851dadab-fd4b-40ef-b938-fbc406f377f2/ccps-cover.png Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/486d5e0c-172a-4193-9432-c70dd2d62dd8/bes-ssp-cover.png Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/adf2a47d-f5b4-484e-86ee-0a70caa6aae3/Banner.png Work - olive. - Your Mental Health Companion UI Design, UX Research, Mobile Olive is an app that helps the user “check in” with their mental health and achieve their goals. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/0928ed60-2323-4d54-bd2d-fb80e59d1751/REVISEDLexically_Banner.png Work - Lexically - A Vocabulary App UI Design, UX Research, Mobile Lexically is a Vocabulary App that allows users to learn through simple flashcards. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/da67da1d-d2e9-4e23-983f-5991f35b596a/Cover.jpg Work - ChaTea Brand Redesign Rebranding, Logo Design, Mobile + Desktop ChaTea is a local Boba store that sells milk teas, smoothies, fruit teas and a comfy experience as a place to hang out and sip tea. In this case study, I have created a responsive website that meets the goals of both the business and its customers. https://www.brendyuyeda.com/work/viagelato monthly 0.5 2022-02-03 https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/99f16557-994f-410a-bc40-29be35ea363a/Untitled_Artwork+%282%29.png Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/55317449-c92b-4376-8325-d1be192b1d95/banoffee.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/55288845-722b-46cb-bdaa-840f74a6d917/cara.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/401bb1aa-af29-4a72-82c0-f6ea40f5d232/lave.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/16052b11-f5b5-4149-bb69-4e236c8533e2/lhshiso.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/585164bb-f51f-45f2-bd33-97203ce411c0/milktea.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/18387c7d-955b-43fc-b9be-a810e19b5200/strawbume.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/77baa795-ebb5-465a-864f-beb96bdb1fb4/IMG_0546.PNG Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/3f018798-15e5-400d-95d1-16b3e25c1b3a/Untitled_taiyaki.png Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/b04ac69d-16eb-491f-b5bc-8f70ef2d8ee2/IMG_0313.jpg Work - Via Gelato Product Illustrations - From concept and sketching My role as a designer for this project was to create illustrations for customers to look at and be incentivized to get toppings on their gelato while they were waiting in line. I really liked the idea of laying out all of our toppings on a sheet to really appeal to the “variety” aspect of toppings. A problem we ran into with this sketch was that the illustrations were too rigid, the typeface used did not feel as personable as we would have liked, especially since they all sat at the same baseline. So we made the decision to do handwritten descriptions for each of the toppings. The second pain-point we ran into with this sketch was that the descriptions of the toppings weren’t matching the appeal to the customer, rather it just felt more of like an infographic rather than a suggestion from a friend, which was the targeted feeling. So, we made the decision to include a first person narrative for the description of each of the toppings, so that the customers feel like they were talking to a friend. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/4a7ddfcc-8abd-4aa1-ac9c-c58bfd38a982/IMG_0328.PNG Work - Via Gelato Product Illustrations - To the final product We ran into some obstacles of how we wanted to lay this out along with keeping the in-brand identity of personable and relatable to younger generations. In the end, the idea of having a home adventure as a concept where choosing your gelato flavors and good toppings to pair them well with would make customers feel like they’re on an adventure of self care and indulgence, rather than feeling like they were there just to purchase a product. https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/ccf3c1a3-0a95-452c-8e8d-96750b6a2811/red+velvet.jpg Work - Via Gelato Product Illustrations https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/95961e7e-95a6-43e8-9fe8-4020def5d31c/image+%281%29.png Work - Via Gelato Product Illustrations https://www.brendyuyeda.com/work/posterdesign monthly 0.5 2022-02-03 https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/85bea118-14b6-4bcc-a549-604be0fa1c07/poster.png Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/160d8622-08df-474d-8a03-8f39639d8169/E5zo_0fUUAIB9W-.jpg Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/8cd17506-e879-4b21-ac03-94317b8e01c9/poster.png Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/b5eeb59e-445e-4315-94be-41acc66eac88/E5zo_0eVEAAUtFt.jpg Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/62f62961-96e0-4284-a4c0-6f36b6523706/oogabooga2.png Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/cb588ff0-0888-4d81-97a5-befbfd060393/E5zo_0nUUAAxXSO.jpg Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/15b27e4b-aa5a-4fdf-b980-dfa4819dde64/stitious.png Work - Poster Design Work https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/97a46d0e-489a-4fbc-a066-36791455dbef/E5zo_0lUYAUd_YE.jpg Work - Poster Design Work https://www.brendyuyeda.com/work/milkteaspace monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/1643882804697-ZYT5VV0SJQJMTT8FHOIF/IMG_1543.jpg Work - milkteaspace https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/60b7bd9b-31e2-4d42-b641-72664145a647/IMG_1685+%282%29.jpg Work - milkteaspace https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/1643882850886-1XM642OGJ8Y7NIJC1GYL/IMG_0742-min.jpg Work - milkteaspace https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/47cc4025-73e6-4ee8-ba44-39d571c349b4/Screenshot+2023-09-06+at+2.30.56+PM.png Work - milkteaspace https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/a92a1c11-c2f6-48bc-815e-f8aa7cbfda3f/E8_MEtUVkAAXkOV.jpg Work - milkteaspace https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/8aac1713-3ed1-4fcb-8bbb-a72e45c6716b/IMG_1686+%281%29.jpg Work - milkteaspace https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/a2a927f2-8e87-4262-b18d-9fa11df14ed3/sdsfd.jpg Work - milkteaspace - sketching, creating magic https://images.squarespace-cdn.com/content/v1/61dd1cc51002a946fb4478c9/a3ae3b3c-806f-4c57-b200-98760419a4b3/File_002.jpg Work - milkteaspace - to reality Through working on my shop, I was not only able to learn about the processes and flow of product design, but also marketing through social media. I’m still striving to learn more as I continue!